Lava has officially launched the Play Ultra smartphone in India, strengthening its foothold in the performance-driven mid-range market. Priced aggressively at ₹13,999 (offer price), the Play Ultra will go on sale starting 25th August exclusively on Amazon India. This release is also setting the stage for Lava’s upcoming Storm Gamer series, expected to further raise the bar for mobile gaming enthusiasts.
MediaTek Dimensity 7300 chip optimized for gaming and multitasking
UFS 3.1 storage for faster load times
64MP Sony camera for crisp photography
6.7-inch 120Hz Flat AMOLED panel for smooth visuals
Dual stereo speakers for immersive audio
Durable and solid design
5000mAh battery with efficient power use
Clean Android 15 software with no bloatware
The Play Ultra is clearly targeting gamers who demand smooth display performance, clean software, and reliable hardware at a budget-friendly price. It’s one of the few devices under ₹15K to bring UFS 3.1 storage and a 120Hz AMOLED display, features usually reserved for higher-tier models.
What’s next? The Lava Storm Gamer Series.
While the Play Ultra sets the tone for performance-focused users, Lava is preparing to launch the Storm Gamer and Storm Gamer Lite, recently spotted on BIS India certifications. As their names suggest, these devices will carry even more gaming-centric features—likely higher-grade cooling systems, advanced display tech, and possibly larger batteries—to cater to hardcore mobile gamers.
Play Ultra vs Storm Gamer Series: The Play Ultra is positioned as a balanced all-rounder with gaming-friendly specs and clean Android, while the Storm Gamer lineup is expected to lean even more heavily into gaming-first hardware. For users seeking a pure stock-like Android experience with solid gaming chops, the Play Ultra is already an attractive buy. For those who want the ultimate gaming-focused Lava smartphone, it may be worth waiting for the Storm Gamer launch.
With the Play Ultra launch and the upcoming Storm Gamer series, Lava is clearly building a gaming-centric portfolio aimed at budget-conscious buyers who want performance without the heavy price tag. This strategy places Lava in direct competition with other gaming-focused mid-rangers from brands like iQOO, Infinix, and Realme.
For more updates on Lava smartphones, check the Lava section on PassionateGeekz.
